Van Meter Group delivered hundreds of email marketing campaigns (new product introductions, template redesign, dynamic personalization…) for HP’s US eCommerce store. Focusing on innovative designs and great execution, Luke (and his team) played a key part in helping the HP email team achieve its KPIs. He is a pleasure to work with, and goes above and beyond to ensure the clients’ needs are met. He would be a terrific asset to any organization seeking a creative lead for large scale, complex and cutting-edge digital projects.
Creativity, imagination, passion - three attributes you want from a creative team. Add to that attention to detail, pragmatic approach and focus on cost-effective results - Van Meter Group is it.
We've worked together to build social media communities, created new brand positioning strategies, engaged sales teams and delivered award winning campaigns.
Having worked with Luke for the last 15 years, I can say without hesitation that he is one of the most talented creative directors I have ever come across. Luke brings a rare combination of qualities to every project while leaving his ego behind. He truly listens to the clients’ needs and objectives. He uniquely understands the 50+ market needs, preferences, issues and lifestyle/lifestage characteristics. His professionalism and warm, friendly, easy-going manner make it a joy to deal with him.
I’m consistently impressed by their ability to take into account multiple ideas, agendas and desired outcomes from various stakeholders and deliver work that exceeds expectations and pleases everyone. In fact, their work has helped secure 2 industry awards for our program by showcasing both online and offline creative that spoke to our target demographic and communicated our message in a meaningful and measurable way.
When I launched RiffRaff Communications Luke was the first creative hire and together we won and developed campaigns for the California Department of Health Services, LifeMasters Disease Management, Oticon Hearing, Charles Schwab Retirement products, and more. As an independent consultant with Boomers & Beyond, Luke has always been the first call I make when starting a new creative campaign. Luke has the unique skill set not always found in an art director of knowing the target segment (boomers, seniors and healthcare) at a strategic level so that when he puts his creative magic to work, that is what you get...magic and success!